Dariia Bogdanova

Junior
Product Manager

• • • • • • • • • • • • • • •
Moscow | Ericeira
geladariia@gmail.com
tlgrm @geladariia
• • • • • • • • • • • • • • •

Product University
Certificate

Product directions
I specialised in a project connected with online learning and worked on some cases from different areas during education. For each project I perform a deep research of competitors and the market. I also have experience in composing marketing texts which are good for SEO as well as for clients perception.
CASES
Experience
JUNIOR PRODUCT MANAGER
ProductHub | June 2021 - Currently

Market analysis
Competitor research
Interpretation of results
Hypotesis testing
CJM

SALES MANAGER | B2B / B2C
W-Hub | May 2020 - January 2021

Competitive BI & market analysis
Identification of the opportunities that accelerate demand generation and sales efforts
Customer segmentation
Proficient in prospecting and cold calling
Providing support for inbound inquiries
Review & design of the outbound email strategies


ACCOUNT CREATOR
W-Hub | May 2020 - January 2021

Creating marketing and sales materials
Creating engaging social-media content
In charge of advertising campaigns
Growing social media accounts
Ensuring account growth
Writing articles


EVENT MANAGER
Bar.Live | October 2019 - March 2020

Planing, execution and optimisation of all event aspects
Logistics
Venue sourcing
Budget tracking
Campaign promotion
Audience acquisition
Maximising reach and presence at party events
Multi-channel marketing campaign support


PERSONAL ASSISTANT TO THE MINISTER
The government of Moscow | September 2018 - October 2019

Personal skills

Good written and verbal communication skills

Able to navigate highly complex processes
Attention to details

Multitasking

Passion for media, web content and data
Strong understanding of digital marketing and digital content trends
Full of energy and motivation
I realise my strengths, as well as recognise there’s always more to learn

Cases from Product University

Spruce | concierge service (for prime real estate in USA)

  • Adapting to russian market
  • Unit economics
  • Sales funnel (b2c / b2b)
  • CAC / Retention / LTV
  • Break-even / contribution margin
I2CRM | integration service (for messengers and CRM-systems)
  • Competitor analysis
  • JTBD
  • CJM
  • CustDev
  • Figma prototype
Skyeng | online school (referral program update)
  • Business model
  • A/B testing
  • GTM / GA
  • Extra product line
  • Growth factors
I live in Portugal and cooperate with digital nomads all over the world. Contact me.
E-mail: geladariia@gmail.com
Telegram: @geladariia
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